Monaco Government Tourist & Convention Authority kicks off the fall season with the launch of its new marketing campaign targeting tourism professionals all over the world in the form of an invitation: ‘MONACO IS FOR YOU.’
« Although the perception of the ‘Destination Monaco’ varies greatly depending on the markets and types of clients, we must admit that this vision is often frozen in an old-fashioned and extremely incomplete image. Our purpose with this new campaign is to position the Principality as a destination that is constantly reinventing itself, without renouncing to the elements making up its DNA », announces Guy Antognelli, General Manager of Tourism, proudly recalling the values guiding the destination: excellence, experience, commitment, ethics, expertise, quality, renewal and success.
Monaco is FOR YOU