Monaco’s Tourist &
Convention Authority wants to keep in touch, with
a message to tourists around the world: "Take care of yourself, we miss
than 3 billion people around the world under lockdown, airlines grounded and
many airports closed, global tourism has ground to a halt. The Principality of Monaco has been heavily
affected. During this hiatus for the tourism industry, the Monaco Government’s
Tourist & Convention Authority is keen to stay in touch with everyone who
loves to travel, whether they are already familiar with the Principality or are
planning to visit once the crisis is over. Today, the tourist board is rolling
out a new communication campaign to let them know just how much they are missed
Principality is missing everything our visitors bring, from those treasured
moments of friendship and fun, to their opinions, their valued custom, their
languages, and of course the ‘wow’ factor experienced by everyone who comes to
Monaco. All of the things that together make the country so vibrant and alive.
Tourist & Convention Authority’s usual slogan, “FOR YOU”, a warm invitation
to take advantage of all the incredible things the Principality has to offer, has
evolved into a simple declaration of affection.
is a difficult time, with so many of us under lockdown and lacking that most
precious of things: social contact. So
today, the message is “MISS YOU”, supported by friendly messages and pictures,
to remind us of those precious times that we look forward to sharing again.
They show touching snapshots of life, with happy people spending
unforgettable moments together in Monaco. We hope they are back in our everyday
lives again very soon. Each tactile image inspires a desire to relive those
experiences, in these unique places…just as soon as possible.
campaign is targeted at both leisure and group business tourism, for professionals
and private customers. It will
be promoted by the Principality of Monaco’s ten representative offices in North
and South America, Europe, Asia and Oceania, and will be carried on social
networks, travel industry websites and in magazines.